• CVS Announces It Will Now Sell Makeup for Men

    9 days ago - By NewBeauty

    On the heels of its announcement to launch its own wellness brand Live Better , CVS, the country's largest drugstore chain, is now helping to make men's makeup mainstream. “Men are a top customer focus at CVS Beauty. Men's grooming has seen incredible growth during this stay-at-home period, and CVS has been leading the growth in this segment in the market this year,” says Maly Bernstein, vice president of Beauty & Personal Care for CVS Health. “Our team has brought in several on-trend and emerging brands with plans to further expand our assortment, particularly in our BeautyIRL store...
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